The National Advocate for People with Down Syndrome Since 1979

National Down Syndrome Society
666 Broadway, 8th Floor
New York New York 10012
800-221-4602
info@ndss.org 

My Great Story PSAs


NDSS has teamed up with some great talent to star in both print and digital public service announcements (PSAs) for the My Great Story campaign. The PSAs have been placed in media outlets throughout the country, including Allure, Fortune, Glamour, Newsweek, Self, Time, USA Today, Vogue and Wired, among many others.

The My Great Story campaign PSAs have attracted other types of media as well, including placements in bars, checkout counters and hospital patient and waiting rooms. Over $6 million has been donated in national and regional ad space and services, and over 225 million people across the country have seen one or more of the print and digital PSAs.

The 30-second digital PSAs feature Actor and NDSS Goodwill Ambassador Chris Burke, Actor John C. McGinley and TV Hosts Nancy O'Dell and Meredith Vieira. 

Celebrity Montage PSA
Chris Burke PSA
John C. McGinley PSA
Nancy O'Dell PSA
Meredith Vieira PSA

The two print ads each feature one of the stories in the campaign, The Traveler, by Self-Advocate Sujeet Desai, and The Public Speaker, by Self-Adovcate Sara Wolff. They were shot by photographer Zachary Scott, whose work includes ads for Pepsi, Virgin, Chef Boyardee and HP, among others.

The Traveler Print Ad (color/B&W)
The Public Speaker Print Ad (color/B&W)

If you're a member of the press or an NDSS affiliate looking to looking to use the My Great Story print ads, please adhere to their guidelines:

The Traveler Affiliate Logo Guidelines
The Public Speaker Affiliate Logo Guidelines

The Public Speaker ads have been adapted to include a web component. We encourage you to use these banner ads on your sites and invite your visitors to check out the My Great Story campaign.

160x600 
180x150 
300x250 
728x90

We invite you to check out behind the scenes footage of the photoshoots for The Traveler and The Public Speaker.

 


 

NDSS Resources

  • Buddy Walk
  • NDSS Yourway
  • My Great Story
  • NDSS DS-Ambassadors